Chuck Back rounds out the Procella Audio team, becoming a partner in 2009 as the company launched operations in the United States. Bringing 30 years of high-end audio executive experience to Procella, he directs the U.S. office and is involved in the international marketing effort. From 1979 to 2007, Chuck played a key role at Miller & Kreisel Sound Corporation, where in 1989, he became a company principal and Executive Vice President. Chuck Back was responsible for all aspects of day-to-day operations for the highly-regarded loudspeaker manufacturer, he led the company to a tenfold growth in size. Assuming the role of chief brand evangelist, he helped to build M&K into a prestigious consumer and professional audio brand in the global marketplace.
Chuck Back’s participation in industry organizations and events has included the Audio Engineering Society, the Consumer Electronics Association (and CES show), the Home Theater Specialists of America, and the Professional Audio/Video Retailers Association, among others. He has also been a member of the CEDIA Manufacturers Council, NARAS (Grammys), the Compact Disc Group and the DVD Audio Council. Chuck has also worked as a public relations and marketing consultant to several companies, where he participated in product development and assisted in the launch of several new products. While in college in his native Ohio, where he earned a degree in journalism, Chuck entered the audio/video business. As advertising manager for a rapidly growing audio retailer, he created newspaper, radio and television advertising and was the live talent for both radio and television ads. He is grateful that no video tapes of the television ads remain. Chuck Back lives in Venice Beach (Los Angeles), California.